The 30-Second Wow!
and Reference U.S.A.
Why Should Prospects Buy From Your Agency?
You are probably getting asked this question or a version of it more often than not these days, and sometimes in a not so positive way. The "easy" responses that I hear from Agents all the time include:
- "We've been in business for 20 years."
- "We're local."
- "Our service is the best."
- "We care about you."
All admirable qualities but today's consumer is saying, "So what," or "You sound like the agent that called me yesterday," or the dreaded, "What's in it for me?"
Right about now some of you are saying, "So what is the right response?"
There really isn't any one right answer because, as you know, all of your sales calls are different. What is important is that you have a variety of responses in your "Tool Box" to use at the appropriate time.
We at Richter Robb offer to you a sales tool that you will want to always have in your 'tool box'.
We call it the 30-Second WOW. The information that will separate you from the crowd. Consumers today can purchase from anyone, but they are looking for someone who can make their worries go away, or at least make them feel a little bit better about their situation. They are looking for problem solvers that do more than talk. When they ask you what it is about you that makes you different, be prepared with a dazzling response and the actions to back up your words. You can show your clients that you know them better than anyone else and know the challenges they face in growing their businesses.
Our 30-Second WOW! is Reference USA. If you use it and learn it, results will follow. I can say that because I have had NO ONE share a better 30 second WOW!
This valuable tool not only helps you find leads, but gives you the means to pass this value on to them. Reference USA information can grow your Commercial Insurance Sales and increase your Personal Line lead program. See below our "Five Ideas to Increase Sales Leads in Growing Your Agency" and click here for Doug's Marketing Memo.
As a "Pay It Forward", we have attached a valuable information tool for your Agency to access Reference USA for Free Commercial and Residential Prospecting lists. The FREE tool provides leads, marketing strategies as well as business profiles about customers and prospects. You will find personal lines referral lead lists.
- To access Reference USA:
- Click Here
- Scroll down to Business and Finance
- Find RefUSA and click on it.
- Login (with login provided by Richter Robb)
- Now you can chose Business Databases or Residential Databases. For any questions, call us for assistance.
- NOTE: on some browsers the right click method of copying and pasting does not work on the above web page. That is why we suggest you use the Control C for copying and the Control V for pasting.
Five Ideas to Increase Sales Leads in Growing Your Agency
1.) with Ref USA-US Business: Obtain Free Business Profiles (Quick Search with Ref USA) using Reference USA via local Public Library (Build Commercial Sales & Pre Call Planning)
2.) with Ref USA-US Business: Profile & Identify (Custom Search in Ref USA) commercial businesses and obtain free leads using Reference USA (Build Commercial Sales)
3.) with Ref USA-US Residential: Identify Referrals (Quick Search in Ref USA) from each of your Personal Lines Customers using Reference USA (Build Personal Lines Sales) Find neighbors within 1/10 mile of customer or prospect.
4.) with Ref USA-US Residential: Profile Individuals for Personal Lines (Custom Search in Ref USA) by street name, last name, median income or median home value using Reference USA (Builds Personal Lines Sales)
5) Click Here to identify California Department of Social Services licensed facilities. I.e. Residential Care Facilities, Adult Day Care and many others in your area. Big Premiums$$$
Note: County Public libraries provide free on line services that can be used from home or office. You can check your local library by going to their website; find on-line services, business section and then Reference USA/Ref USA. Once you have the website and library card your set to go.