The 30-Second WOW! and Reference USA

Why Should Prospects Buy From Your Agency?
You are probably getting asked this question or a version of it more often than not these days, and sometimes in a not so positive way. The "easy" responses that I hear from Agents all the time include:
"We've been in business for 20 years."
"We are local."
"Our service is the best."
"We care about you."

All admirable qualities but today's consumer is saying, "So what," or "You sound like the agent that called me yesterday," or the dreaded, "What's in it for me?"

Right about now some of you are saying, "So what is the right response?"
There really isn't any one right answer because, as you know, all of your sales calls are different. What is important is that you have a variety of responses in your "Tool Box" to use at the appropriate time.

What I offer you is a sales tool you will want to always have in your 'tool box'.

A 30 Second WOW that will separate you from the crowd. Consumers today can purchase from anyone, but they are looking for someone who can make their worries go away, or at least make them feel a little bit better about their situation. They are looking for problem solvers that do more than talk. When they ask you what it is about you that makes you different, be prepared with a dazzling response and the actions to back up your words. You can show your clients that you know them better than anyone else and know the challenges they face in growing their businesses. This 30-second WOW! not only helps you find leads, but gives you the tools to pass this value on to them.

Share your 30 Second WOW.

I can honestly tell you mine has been Reference USA! If you use it and learn it, results will follow. I can say that because I have had NO ONE share a better 30 second WOW!
WOW! FREE Reference USA information can grow your Commercial Insurance Sales and increase your Personal Line lead program. See below our "Five Sales Lead Ideas."

See our website www.richterrobb.com and click on Doug's Marketing Memo on the bottom right side of the page.

As a "Pay It Forward", we have attached a valuable information tool for your Agency to access Reference USA for Free Commercial and Residential Prospecting lists. The FREE tool provides leads, marketing strategies as well as business profiles about customers and prospects. You will find personal lines referral lead lists.

• To access Reference USA:
• Go to - http://rcpl.info/ebranch/eresources.html
• Scroll down to Business and Finance
• Find RefUSA and click on it.
• login
• Now you can chose Business Databases or Residential Databases. If you have any questions call me for assistance.
• NOTE: on some browsers the right click method of copying and pasting does not work on the above web page. That is why we suggest you use the Control C for copying and the Control V for pasting.